Steve Rogai

Steve Rogai Steve Rogai has over 15 years of retail and product development experience. Steve has held roles in branding, corporate purchasing, logistics, consumer sales, merchandising, and retail management.

In 2009, Steve was recruited by Kevin Harrington to join the TVGoods team as Director of Business Development. Shortly thereafter, Mr. Rogai co-founded the Inventors Business Center, which is now a wholly owned subsidiary of TVGoods operating under the name TVGoods Inventor Center. The Inventor Center was created to leverage Mr. Harrington’s recognition and process the product flow from increased media exposure.

In 2010, Steve was appointed CEO of TVGoods and took the company public in just three short months. The company is now traded as ASTV. Steve was also instrumental in acquiring AsSeenOnTV.com, the number one branded location for As Seen On TV product sales.

In his time at TVGoods, Steve has managed and produced dozens of infomercials as well as developed and taken multiple products to market.